LAWYER WEBSITE CONTENT

Website Content Writing for Lawyers

One of the most important factors in the performance of lawyer websites online is the quality and quantity of website content. Why? Because search engines are largely an index of words and phrases - a virtual library of indexed words. Every time you search for something in the search engines, you asking them to find the best results for the words and phrases you have entered. 

Optimized Lawyer Website Content Leads to Increased Clients & Case Generation

When prospective clients have a potential case, they will commonly enter some or many of the words related to that case in the search engines when looking for a law firm. 40-50% of these searches will never be repeated when they find you so the more content you have to potentially match those search keywords and terms, the more chances you have to land the case.

Content Should Be Written and Optimized For Both the Customer & The Search Engines

One of the biggest mistakes lawyers make when they write website content is writing for only one audience:  the prospective client. The problem is that unless the content is also written to index highly on the search engines, it doesn’t matter how good it is when nobody will read it.

Using Keywords and Phrases That Pay for Lawyer Websites

In order to produce highly visible website content, it must be written with the words and phrases that people are searching with. These keywords and phrases must be identified first and then ideally incorporated into the website content when it is written. A competitive analysis will also tell you how many times these keywords must be used and in what elements of each webpage to produce the optimal results.

How Can I Create Optimized Content For My Lawyer Website?

The search engines not only love optimized content but also content that is fresh and updated frequently. If you do not have a website, then we can create optimized content as a collaboration of a professional content writer and a search engine optimization (SEO) expert for your new website. If you have an existing website, you should update and/or add new content on a regular basis. The frequency of updates needed depends on the competition you face, which one of our consultants will help identify for you.