LAWYER WEBSITE LINK BUILDING

Inbound Link Building for Lawyer Websites

Arguably the second most important factor after optimized website content for high visibility in the search engines is the quantity and quality of links that your website receives from other websites and blogs (SEO link building). To understand this, it is important to look at the origins of Google™ which started at Stanford University as a research project called BackRub. Their premise was that certain websites have more credibility than others, by virtue of the quantity and quality of the links provided to them from other websites. In this algorithm, websites can “vote” for the most credible websites and web pages by linking to them. In short, the backbone of the Google™ search algorithm is based on inbound link building.

How Do I Generate Links Into My Lawyer Website?

Inbound link building is perhaps one of the most challenging aspects most lawyers face when improving their visibility. Links can come from many different sources including: website directories, other websites, blogs, etc. Since most lawyers do not have the time and expertise to both know how many links they need to compete and where to obtain them, we offer each lawyers with the services needed to find the links needed to meet your needs.

No One Link For Websites Are the Same

Not only can links be difficult to obtain, but they are all different as well. The search engines now rank inbound links by such factors as: relevance, page ranking, keywords used in the link, whether or not they can be counted as a link, how many other links provided from the same website and webpage,  total links on the website and page, the pages the links point to, etc.  The process can be daunting for most lawyers and why we provide this analysis and service to our clients.

How Many Links Does My Lawyer Website Need?

Ultimately the amount of links you need is based on the quantity and quality of the links of the competitors you want to vie with online. The larger the metropolitan area the more competition you likely have, resulting in more links you will need to compete. We can perform a back-link analysis of your competitors and provide you with an idea of what you need to win. Just keep in mind that inbound link building is an ongoing and ever changing process, so plan to review the status of your website and those of your competitors on a quarterly or at the very least, an annual basis. Inbound link building extends far beyond website links to now include targeted, textual links into your other web properties including blogs, facebook pages, videos, etc.

How Can I Generate New Links For My Lawyer Website?

Our inbound link building experts will start by analyzing the links currently utilized by those lawyers competing for your desired positions in the search engines. From this analysis, we will be able to provide you with a customized and targeting inbound linking campaign for your website. Link building is an ongoing process so we work with each lawyer to create the optimal results.